Figuring out what buyers demand

[Peter Roehrich]

Hi all!

I'm writing a business plan for my development company. I want to describe with some specificity what the market in my area demands in a home. I have reached out to some Realtors with questions along the lines of "What do clients look for in new construction?" or "What makes buyers choose new construction?" but the answers haven't been too helpful. I've toured tons of new houses but don't have a good sense of what features in the houses really matter to the buyers. I also don't know what buyers are choosing for options in their new builds.

So, my question to you is how do you figure out what new construction buyers really care about?