The Importance of Personal Branding and Social Media 💪

[Jorge Abreu]

Looking back, I must acknowledge that personal branding and social media played a huge role in my success. In today's digital age, it's essential to prioritize your personal brand alongside your business brand. When you're consistently sharing valuable insights, educational content, and even a sprinkle of your own personality, potential investors start envisioning themselves partnering with you. That's the power of a strong personal brand.

Consistency is paramount for social media. Forget about being perfect, because let's be real, perfection is overrated. Instead, just make it a habit to show up regularly and deliver amazing content. Don't underestimate the power of consistency, even if it doesn't seem like a big deal in the beginning. Embrace the journey, have some fun along the way, and get ready to see your personal brand take off!

Let’s make sure you're working with the right crowd on social media. I recommend creating content that speaks directly to your target audience—your investor avatar, those individuals

interested in alternative investments and passive income. They are the ones you want to captivate. Tailor your content to speak their language, grab their attention, and keep them coming back for more.

Additionally, networking plays a significant role in building relationships with potential investors. Attend events, schedule dinners, and actively connect with individuals who align with your investment goals. Meeting them face-to-face goes a long way in establishing trust and credibility.

As you engage with investors, it's essential to build and nurture your investor list. Use a reliable customer relationship management (CRM) system to manage and organize your investor data. Offer a lead magnet, such as valuable content or resources, to attract potential investors and capture their information. Consistently communicate with your investor list through email campaigns, providing valuable content that goes beyond investment offerings.

Now for the fun part: asking for investments. When the time is right, don't be shy. Present your investment opportunities to your investor list and capitalize on the power of referrals. Cultivate relationships where referrals become a natural part of your interactions. As I've learned, every time you touch those contacts, you can ask for a referral.

While going down this road, I’ve made quite some blunders. But I've learned some valuable lessons along the way, too. Consistency and targeting the right audience were critical aspects I initially overlooked. However, through trial and error, I refined my approach, making it more personable and impactful. Showing authenticity, educating my audience, and showcasing testimonials were pivotal in building trust and attracting investors.

1. Avoid Cookie Cutter Content. While it's okay to mix in pretty images, quotes, or general education content, make sure they are not your main posts. Create original and valuable content that sets you apart from others in the industry.
2. Don't Just Share Others' Content. Instead of simply sharing content from other sources, model and repost while giving credit to the original creators. Add your insights and perspectives to the content you share to showcase your thought leadership.
3. Utilize Multiple Platforms. Establish a strong presence on various social media platforms like Facebook, LinkedIn, Instagram, TikTok, YouTube, and BiggerPockets. Share your content across these platforms to reach a wider audience.
4. Systemize Your Approach. Virtual assistants (VA) can help with tasks. Schedule social media posts using tools like Hootsuite and manage your tasks using project management tools like Asana. This keeps you organized and consistent in your content creation and posting.
5. Optimize Your Platform Profiles. Ensure that your platform profiles have high-quality pictures, compelling bios, lead magnets (e.g., free guides, eBooks), and clear calls to action. Make it easy for your audience to connect with you and access valuable resources.

Remember, your personal brand is what truly resonates with investors. Your credibility and expertise will drive their decision to partner with you. So, focus on developing a strong personal brand alongside your business brand, be consistent in your social media posts, and share educational content that showcases your expertise.

When I look at social media from people who are doing it well, they are always educating ... It just makes it easy for other people to say yes or no to you ... Just make it easy for people to want to invite you into their worlds, and that's what you're doing.