Small Multifamily (5-24 Units) Lead Generation

[Ryan Leonard]

For those in the small multifamily space and who are still closing deals in 2024, how many leads are you looking at/week? What's the breakdown between direct-to-seller, through a broker, or other source? Looking to reset my standards a bit. 

After a deal we've been working on fell through and deal flow being light the past two weeks, it's been a good point of reflection. We've primarily been focusing on building relationships with brokers, bankers, etc. but I feel like we need to take additional action and dive into the direct-to-seller realm. 

Would love to hear different approaches, thoughts, etc. on this. 

[Greg Kasmer]

Ryan - Good question. I've typically made contacts with brokers as the primary source, but also found some 5-15 unit deals on the MLS via my residential agent. Similar to you, I'm thinking about other strategies for off-market leads and tried direct mailers, but not sure how effective that is for multifamily. I've also invested in a system for email campaign to owners with some mixed results. I'm happy to share my experience on that end as well. Send me a message and we can connect!