Strategies to attract tenants to townhomes/ apartments

[William Allen Ball]

We are building 32 townhomes (8- 4plex).  We have an agent on site and host open houses every Saturday.  We have done a lot of advertising and marketing on social and Google ads .  We know our rent rate is at the top end of the range for the area, but not over the top.  We are still in construction on parts of the complex but have 12 units ready and 4 of them are rented.  Our problem is that we are struggling to bring people in to even look at them.  My question is about incentives/ enticements or just biting the bullet and lowering the rent.  We already have washer and dryer included with each unit, granite throughout, stainless appliances.

We have considered things like free wifi or first months rent 1/2 off, but not sure if that is enough to drive interest. We are at the point of considering to lower the rent rate by $100, but this makes our DCR (which is already lower than the bank wants) that much lower..

I am looking for advice on what others have done to drive traffic and convert lookers to tenants.

Thank you in advance !