Yes... Marketing....

Yes... Marketing....

Member since 2009 · 14 posts · 3 votes

I've been involved in learning short sales with my mentor the last few months. Over the last 30 days, I have mailed about 900 pieces total with the majority of them being 90-day pre foreclosure leads, and some 30s, 60s, etc.

Since, I have received probably 30 phone calls. The majority have been simply saying their not interested or their not in trouble, etc. etc.

I hear about all these people marketing with postcards and I simple don't get. I have been handwriting envelopes and do not understand how the results can be this poor.

I'd be glad to try cold calling, etc. But I have been unable to locate leads w/ telephone number.

Additionally, the leads I have been using have came from 3 different sources. A broker that charges per property, as well as PreForeclouseRadar, and RealtyTrac.

So what gives?
If someone could push me in the right direction for my marketing it'd be appreciated.

Regards.
Tony

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  • Altus, OK · Member since 2008 · 2k+ posts · 690 votes
    17y

    I would get lists from sources like listsource or a title company sounds like your list was filled with garbage leads you got to be careful when it comes to lists. Some of them might actually be outdated.

    Also your marketing pieces also determine when a lead contacts you. You want to consider their feelings and take that into consideration when you are making your marketing piece. Make sure you don't come off as some guy that wants their property. Be tactful when it comes to motivated people because the instant you come across as an investor that wants a profit you won't get any calls whatsoever.

  • Real Estate Consultant · San Francisco, CA · Member since 2009 · 94 posts · 28 votes
    17y

    Go ahead and PM me and I will go into details with you how I think you could get better results.

    But for the sake of responding on this thread, I will share a bit here.

    Go knock on doors, and talk to people face to face.

    Alot of investors send letters and postcards, so do something different that will stand out to the person in distress.

    I have sat at the dining room with many homeowners that are in distress and quite a few will show me the stacks of mail that they got from other investors and they will say ( you know you are the first person that came to see me personally to discuss my situation ).

    Some people really appreciate that you knocked on their door and some don"t.

    But if you say the right things it will be easier on you and the homeowner.

    Hope this helps, a little at least.

  • Member since 2009 · 14 posts · 3 votes
    17y

    Thanks for the replies.

    Mr_Investor, Good point on the lists.... In any business involving direct mail the list does indeed always make you or break you.

    Tony, I attempted to PM you but the Bigger Pockets system seems to not be allowing it so I contacted tech support, perhaps you can try me?
    Or email...
    [REMOVED]

    Thanks much.

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