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Updated over 15 years ago on . Most recent reply

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14
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Anton L.
3
Votes |
14
Posts

Yes... Marketing....

Anton L.
Posted

I've been involved in learning short sales with my mentor the last few months. Over the last 30 days, I have mailed about 900 pieces total with the majority of them being 90-day pre foreclosure leads, and some 30s, 60s, etc.

Since, I have received probably 30 phone calls. The majority have been simply saying their not interested or their not in trouble, etc. etc.

I hear about all these people marketing with postcards and I simple don't get. I have been handwriting envelopes and do not understand how the results can be this poor.

I'd be glad to try cold calling, etc. But I have been unable to locate leads w/ telephone number.

Additionally, the leads I have been using have came from 3 different sources. A broker that charges per property, as well as PreForeclouseRadar, and RealtyTrac.

So what gives?
If someone could push me in the right direction for my marketing it'd be appreciated.

Regards.
Tony

Most Popular Reply

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2,873
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James Hiddle
  • Altus, OK
690
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2,873
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James Hiddle
  • Altus, OK
Replied

I would get lists from sources like listsource or a title company sounds like your list was filled with garbage leads you got to be careful when it comes to lists. Some of them might actually be outdated.

Also your marketing pieces also determine when a lead contacts you. You want to consider their feelings and take that into consideration when you are making your marketing piece. Make sure you don't come off as some guy that wants their property. Be tactful when it comes to motivated people because the instant you come across as an investor that wants a profit you won't get any calls whatsoever.

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