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Updated about 8 years ago,

User Stats

7
Posts
1
Votes
Ashley O.
  • Investor
  • Portland, OR
1
Votes |
7
Posts

Commercial Marketing Campaign | Advice?

Ashley O.
  • Investor
  • Portland, OR
Posted

Greetings!

I am an infill home builder in Portland, OR. I aspire to transition into commercial mixed use development.

We've had some great success with sourcing deals via direct mail campaigns for single family homes.

In Portland, there are many under-utilized commercial properties that currently are not at their highest and best potential, based on location and zoning. Many of these properties are in poor condition, next to very nice new adjoining properties.

I'm curious if anyone else has done a commercial marketing campaign to source new projects? My main question revolves around the message copy and the media that you put in on? I have a hunch that a hand written yellow letter isn't going to fly in the commercial world? Maybe I'm wrong?

I have a pretty decent understanding of real estate finance and the nuts and bolts of cash flow. More importantly though I think, I have several friends I can lean on who are commercial developers who can help build out a pro forma to filter leads when they come in.

Big picture, I'm wondering how you might recommend approaching commercial property owners with direct marketing??

Thanks for any input!!

-Ashley

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