Raw land in small wine town

[Justin Boyd]

I'd like to get some ideas about the current landscape of commercial real estate. I'm coming from having some success with residential real estate. Has anyone tried to operate a business on a plot of land with minimal development until it builds revenue for a structure (flea-market, private park, outdoor event venue, etc)? If it would be more beneficial to have a structure, what are some cost-effective solutions?

I plan to buy the half-acre plot from a land bank in a small town in northeast Ohio. The city has a few popular vineyards and every year a festival is held where roughly a quarter million visitors attend. The land is at the edge of where the festival ends and could be used seasonally for parking/vendor renting for that festival.