Valuing Billboard Easement

[Ethan Anderson]

I received an unsolicited offer -- several tens of thousands of dollars - to grant a perpetual billboard easement on some of my commercial land. Anyone know how I can go about valuing such an offer? I have no experience with billboards. 

[Shane H.]

The last reply seems like a lot of work. I would simply contact a sign company and see what they would lease the land for. Apples to apples. You building and handling the rental, hanging signs, etc is an orange. This way you can decide if you’d prefer to lease the land or grant permanent easement. You can also counter this person with a lease instead of an easement.