Naming a development company

[Matt Liu]

I am starting to grow as a real estate holding company primarily- getting into more commercial development eventually. Im looking to start using a name - "something realty" to stick to i guess because i like the sound of it and its less conspicuous than "development corp". Is it odd that i am more of a developer and management company but go by "realty"?

[J Scott]

Originally posted by @Matt Liu:

Originally posted by @J Scott:

"Realty" often denotes a real estate brokerage...could be confusing.

Is it really that confusing?

I'll let others chime in, but if I see a company name that ends in "Realty," I'm 99% confident that it's a brokerage firm.

Could just be me...