Avenues for Lead Generation

[William Merone]

Hey BP,

Just wondering if anyone has any interesting KPI's for lead gen that they have found interesting that they would have not likely thought of without trying different things.  Obviously I know the big ones, Direct mail, cold calls, post cards etc.  I have not done much social media marketing though.  Has anyone found social media to be a good source for lead gen or any other type of unique avenue for lead generation?  Would be interested to hear in any unique ideas anyone has stumbled upon through trial and error.

Thanks