How Do You Know When Your Offers Are Low Enough?

How Do You Know When Your Offers Are Low Enough?

Seth WilliamsPro Member
Specialist · Grand Rapids, MI · Member since 2012 · 582 posts · 353 votes

How do you know when the offers you're sending out are low enough?

Here's one good indication...

This letter was in response to an offer I sent to a tax delinquent property owner (note: the name of my company is "Landmark Properties" - hence "Dear Landmark"). Notice how even though he laughs at my offer, he is still interested in doing business? ...interesting.

I keep a small collection of letters and voice mails like this in my office (one guy even tore up my contract and mailed it back to me). I've learned to laugh it off - it actually provides good entertainment value and keeps things interesting. Most importantly, it helps reassure me that my offers are low enough (for my business model, anyway).

The kicker is, I have a much larger collection of contracts from people who have accepted some ridiculously low-ball offers (usually around 10% - 20% of market value).

As laughable as my offers may be to some people (e.g. - this guy above) - some people take these low-ball offers very seriously. It's not uncommon for me to come across people who act like they've won the lottery after receiving my offer for a few thousand bucks.

Just because I wouldn't sell a property for next-to-nothing, doesn't mean the current owner wouldn't do it.

How do you get properties for this cheap?

You send ridiculous, laughable offers to everybody.

I've learned that you just can't make assumptions about who you're dealing with until you've put your cards on the table. You don't really know until you KNOW. Sometimes you'll get a response like this guy above, and sometimes you'll get a free and clear property for a CRAZY cheap price - so don't be afraid to make a low ball offer (and once you think it's low enough... lower if further). You CAN hit the jackpot and when you do, you'll be glad you didn't make assumptions!

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Dawn AnastasiPro Member
Rental Property Investor · Milwaukee, WI · Member since 2013 · 6k+ posts · 4k+ votes
13y

If you start your price low, you can always go up, but once you offer too much, you can't go down.

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  • Wholesaler · Washington, D.C · Member since 2011 · 449 posts · 94 votes
    13y

    Very-well said, Seth Williams. That's a funny story with that seller. We do need to have a great sense of humor in this business. There are plenty of unpleasant things that come our way but we can just laugh at ourselves and not take it too personally. My rule of thumb is, if I'm not embarrassed to say it out loud, then the offer is not low enough.

  • Dawn AnastasiPro Member
    Rental Property Investor · Milwaukee, WI · Member since 2013 · 6k+ posts · 4k+ votes
    13y

    If you start your price low, you can always go up, but once you offer too much, you can't go down.

  • New to Real Estate · Indianapolis, IN · Member since 2013 · 170 posts · 23 votes
    13y

    Good stories

  • Real Estate Investor · chicago, IL · Member since 2012 · 1k+ posts · 231 votes
    13y

    when you've got multiple offers, you just make an offer based upon your numbers making sense.

  • Investor, Entrepreneur, Educator · Springfield, MO · Member since 2009 · 21k+ posts · 12k+ votes
    13y

    LOL, you know you offered too much when an offer is accepted!

  • Seth WilliamsPro Member
    OP
    Specialist · Grand Rapids, MI · Member since 2012 · 582 posts · 353 votes
    13y

    Haha - so true Bill Gulley. It's such a paradoxical business we're in.

  • Accountant · Kansas City, MO · Member since 2013 · 68 posts · 2 votes
    13y

    Enjoyed reading this! Lol, love that he took the time to hand write you back!

  • Landlord and Rehabber · Newton, MA · Member since 2010 · 2k+ posts · 877 votes
    12y

    Did you add him to your buyers list?

    He basically said he would buy any deal you got in the area for twice what you are looking to pay. :)

  • Real Estate Consultant · Eugene, OR · Member since 2013 · 178 posts · 39 votes
    12y

    @Seth Williams -

    Great observations! If your business model relies on acquisitions at a certain (low) percentage, who cares whether a particular person doesn't want to participate? You just need a number of people to be willing to play ball. Then, you can determine the volume based on your marketing. I can see that you're confident in your business model, which is essential to success.

    Thanks for sharing!

  • Seth WilliamsPro Member
    OP
    Specialist · Grand Rapids, MI · Member since 2012 · 582 posts · 353 votes
    12y

    You got it @Travis Daggett - glad this makes sense to you as well. At the end of the day, my approach comes down to playing the numbers game (and looking the in the right places, of course). Thanks for chiming in!

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