Getting Started With Digital Marketing

[Dylan Beckwith]

Hello everyone!

Hope you are staying safe during this unprecedented time.

I am writing today to discuss how to get started in digital marketing for REI? I have a property already (bought from the MLS) and would like to pursue real estate investing further (not via the MLS). I am tech savvy and am comfortable with digital marketing (studied advertising at college). However, I am having a hard time translating my knowledge to REI. Does anyone have any resources or experience on where to start, how to determine a target audience, what platforms should be used, etc.

I am having a hard time finding information on this. It seems like there are a lot of articles on direct mail marketing, but that's not really what I am experienced in. I love online platforms.

Thanks,

Dylan