ListSource. Cost per name/lead?

[Donald Cherry]

I'm trying to get a feel for how pricing works on ListSource. I've been creating list and for the most part they've been averaging around .18 cents per name. A wholesaler on YouTube said he was paying .03 per lead.  Are there any secrets to lowering the cost per lead.  I played with using different criteria and size (4000 to 100,000 names) but it always seems to come back at around .18 cents.  If .18 cents is standard that's fine, I just want to make sure I'm not overpaying by a factor of 6.