My First Direct Mail Marketing Campaign

[Alex Witte]

Hello all!

2019 is an exciting year so far! I hope you all are crushing it!

One of my goals this year is to try my hand at wholesaling. I have a good network of both buy and hold investors as well as flippers, so I figured they would be my "buyers list" to start. If that doesn't work then I would post my deal on Facebook groups I am a member of. 

From what I have heard it is easy to sell a deal if you truly get a good deal...so I am not worried about the buyer's list right now. 

Up until now I have only been a buy and hold investor, but I am finding it increasingly difficult to find deals that hit my numbers through other wholesalers or on the MLS. Why not negotiate directly with motivated sellers?!

I am starting small. I have targeted absentee owners with 50% or greater equity in C/C- class neighborhoods in the greater Milwaukee area. 

My first mailing is to 400 property owners. I am doing post cards 3.5 x 5 black and white. 

The image I have included is my first go around at this... I have an engineering background so making things "pretty" and understanding what attracts the eye is not my forte. 

I was hoping to get feedback from you seasoned mailers out there! 

What works?

What doesn't? 

What do you think?

How soon do you do a second mailing to the same list? Every quarter?

I currently have a freelancer working up business logo concepts, so I do not have a logo for my company yet to include on my mailers.