Best Ways to Sell a Property

[Hal Cranmer]

I have been scanning BP to find the best way to sell a property and it seems like there is a lot of information but it is all over the place. Does anyone know of a blog or good article (or maybe even a good book) that lays out a whole selling strategy for your property?

It would be great to have in one place a guide that might go over:

1. How to advertise using payments instead of just purchase price - as in "Buy this house with your tax refund check and $920 per month!" Then work with lenders to make this possible for people.

2. The best places to advertise - obviously MLS but also all the internet sites, flyers, networking etc.

3. Showing and staging the house for maximum profit.

4. Possibly using the auction techniques.

5. Incentives to offer buyer's agents and how to get creative.

6. Lease option selling and how to attract a buyer that way (this may make the scope of the information too large).

7. Multifamily house selling - should you leave one unit vacant to show it like an owner-occupant property? Should you have both units vacant? Filled?

8. Any other tips and techniques I have not thought about.

Maybe this is a lot to ask, but I noticed that Ron LeGrand is advertising his how to sell houses in a slow market course for $1495. Seems like the BP forum members could do a lot better than that?:wink:

Thanks for any ideas people have. If I missed previous forum posts that are really complete and comprehensive, my apologies and would appreciate you directing me to them.

[J Scott]

I think I've shared all of my "secrets" both here and on my blog, but for me, it boils down to:

1. Nicest house in the area for the best price
2. Awesome staging
3. Professional pictures
4. List on the MLS with great marketing copy
5. Make sure every showing is perfect (lights on, blinds open, etc)
6. Talk, talk, talk to agents
7. Offer an agent incentive when necessary

Then, most importantly, once we get a contract, we maintain full control over the closing process to ensure that the deal actually does get closed.

Happy to expound on any/all of those things if you have specific questions...