Launching my first marketing campaign (need insight!!)

[Sam Khamvongsa]

Hi Biggerpockets community!

I've been lurking and educating myself on the idea of real estate investing for a little over a year now. Sadly, I got stuck with analysis paralysis and became stagnant, learning & reading the same things over and over again. Then came the action. These last couple months I started taking small steps towards building a platform where I can start investing. A couple of buddies and I came together and formed an LLC. I'm happy to announce that we are getting ready to launch our first marketing campaign. We just ordered our first batch of bandit-signs. We plan to place about 20 of these out every Friday night in our target areas. We also completed a postcard design that we are planning to use via direct mail. Yellow-letters are also another avenue that we plan on marketing through. Both avenues of our direct mail will be sent out at about 150-200 pieces each/wk. The direct mail will be sent using 4x6 envelopes with a handwritten return address as well as mailing address. We have yet to purchase a list of leads for our direct mail campaign, but are going to either through listsource or agentpro. I was wondering aside from just an absentee owners list, what other criteria should I use to filter the list as we are hoping to start out wholesaling? Also, when getting a home under contract, do we have to find a specific purchase and sale agreement & assignment contract? Or would we just print off a template and fill the blanks?

Thanks for reading! Any insight is greatly appreciated!!