Optimizing my direct mail marketing

[Julius Dixon]

Does anyone know anything about optimizing direct mail marketing?

I’m trying to be diligent in analyzing the data about my mailer's responses. I have a spreadsheet that will list a couple things, and I want to vary it up to see what combination will produce the most optimal results. Some things include

- Letter type – handwritten letter in the mail (“Hey, I’m Julius and I want to buy your property, please call me at [number]”; more formal, typed letter, any other variations people think I should include

- Address of property

- Address of owner

- Date sent (anybody know how often I should send?)

- Response

- Contact info of response

- Any other criteria??

Anybody know of any good combinations that work for them, or does anybody have any resources that I can read about effective direct mail marketing??

I tried to set up a google voice to take the calls and get a message but I seriously failed at that. I couldn’t change my greeting and online instructions didn’t match what was present on my computer screen. Very frustrating.