direct mail as an agent? REALTOR

[Devin Mann]

does direct mail work well for agents? who should i target?  if i target older people with equity i get about 100k people which is way too many.....  

[Claire Trammell]

Direct mail as a Realtor is great! I just heard that a recent study showed that 70% of Americans say mail is more personal than the internet. I also read that 48% of people retain direct mail for future reference. Direct mail is a great way to get your name and contact information out there and readily available for future reference and use.

As for narrowing down the amount of leads to mail to, I agree with @Tom T., target one or two zip codes at a time. One step at a time and slowly expand. 

Although, with 100k leads showing as available is exciting! It may seem overwhelming for a single mailing (totally understandable!) however it is exciting to see the opportunities you may have when you begin sending direct mail more regularly. It will take some time to exhaust 100k leads, therefore it allows you to continue expanding and mail to fresh contacts for a while.