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Updated about 9 years ago on . Most recent reply
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Getting my business in order
I am in the process of getting my business organized. So far I have been investing on transactions as they present themselves on the MLS. As many of you know the MLS deals are few and far between. I am now focusing on building a pipeline of leads. Before I aggressively pursue building my pipeline I need to put the systems in place to handle the phone calls. I have seen a lot of posts about how to generate leads but have not seen a lot about how to handle the leads as they come in. Here is a list of things I am developing. I thought I would post what I am working on and ask the experts who have an active system to comment on what else I need to put in place before the calls start coming.
Here is my list:
1. Business Identity - create a name, address, phone number, business cards, etc.
2. Building my team - attorney, accountant, financing options, etc
3. Incoming call template - list of questions and information to ask the homeowner about the property and their problem so I can determine if this a lead worth pursuing.
4. Who/how will calls be answered - I work full time and invest in my spare time. I need to determine how calls will be answered any time of the day. Suggestions? I know a call center is an option but it is difficult to putting in a lot of overhead costs when money is limited starting out.
5. Once leads are logged, how will they be evaluated? I am confident with this step as I am anticipating the leads will come in slow and build momentum as more effort is put onto the pipeline.
6. Build website - which comes first the chicken or the egg? I am struggling with when to put effort into this as this creates overhead costs. I would like to flip a couple properties and get some cash in the bank before putting too much cost into overhead expenses.
Have I missed anything? How would you build the back office if you were starting over?