Deal contigent on using "MY" title (escrow) company

[Davon Lowery]

Recently, I have made several offers and I have had sellers electing to walk away from the deal, if I would not agree to use "their" title company.

Obviously,  I am missing something here; but, what is clear to me, 'one who controls the keys, controls the castle'. Although, I am not sure how the deal become advantageous for them when using "their" title company versus accepting "my" title company.

Thank you in advance for shedding a little light on this topic.