The rise of flat fee buyer agent brokerage

[Carlos Ptriawan]

Considering the current circumstances, what is stopping me if I create brokerage that is offering buyer agent only with flat fee of 5k-10k ? My job is to submit bid and negotiate only.  Buyer go to open house directly.

[Stuart Udis]

Most attention has been directed towards buyers and buyer agency in response to the agreed upon settlement which introduces the possibility of fee shifting depending on whether a cooperating fee is offered. However, expect greater transparency and heightened consumer awareness that has come out of media attention and NAR settlement to impact the listing component of seller agency as well. Lost in all of this has been the significant role technology now plays in listing and selling real estate. I am not knocking listing agents, but majority of their time and effort is spent getting the listing. Once the property is on the MLS, it is visible through any number of consumer websites. Expect to see more brokerages reduce their fees for listing real estate as they move towards fee models that not only recognizes but accounts for the role technology plays. Especially now that consumer awareness and knowledge is at an all time high, expect the consumer to arrive at this same conclusion and ultimately demand this. I beleive offering buyer agency fees will ultimately be where sellers should allocate most of their marketing money, not in listing fees.