Off-Market "Pay-Per-Lead" - How much is an off-market lead worth to you?

[Michael Mahbobian]

Hi Everyone, 

This year, I started an off-market real estate lead-generation company, which generates thousands of off-market seller leads each month, through a variety of digital marketing campaigns. We supply leads to investor networks and lead-generation companies that you may have heard of. Up until recently, we've only been generating real-time web form leads. 

Soon, we'll be launching a "direct-to-investor" lead product, where the leads are phone-screened. We're trying to gauge investor demand before going live. At this time, nearly all of the pay-per-lead companies are selling web form submissions. Our goal is to create a "premium" product above a mere form lead, where we actually screen the homeowner, and guarantee that they will entertain a below-market offer -- in other words, to deliver ready "deals" instead of "leads." 

What would a lead like this be worth to you, assuming all of these data points and guarantees? What other information would you want in an off-market lead? 

1. Phone-Screened (i.e., we actually call-qualify the homeowner to ensure motivation to sell)

2. Exclusive (not re-sold to multiple investors) 

3. Seller's Asking Price Provided

4. Property Address (SFR or condo/townhome - no mobile homes/vacant land)

5. Valid Email Address 

6. Valid Phone Number

7. Selling Timeline

8. Notes on Condition of Home and Building Components (e.g., age of roof, HVAC, water heater, and notes on renovation needs) 

9. Reason For Selling

10. Off-Market Guarantee

11. Guarantee that the Seller will entertain an offer of at least 10% below market value (such as a Propstream / ZEstimate) 

Any feedback is much appreciated!

[Nicholas L.]

@Michael Mahbobian

I don't believe that you can "guarantee" that they will entertain a below-market offer...