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Updated over 1 year ago on . Most recent reply
![Jesus Morales's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/2612991/1694799397-avatar-jesusm174.jpg?twic=v1/output=image/crop=931x931@68x479/cover=128x128&v=2)
Have the primary markets you invest in changed over time?
I'm curious to know if your perspective on your ideal markets to invest in have changed over time from when you first began investing to present day?
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![Gregg Watkins's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/446653/1621477037-avatar-greggw3.jpg?twic=v1/output=image/cover=128x128&v=2)
My ideal market is California, specifically San Diego.
The main negative changes have to do with increased regulation over the past few decades.
On the positive side, California and San Diego have continued to grow.
If it were a country, California’s $3.1 trillion economy would now be the fifth largest in the world. And it’s close to surpassing Germany for the fourth spot. That’s an incredible fact.
That economic power translates to ongoing job opportunities AND real estate opportunities.
There are challenges here – including a higher cost of living and higher income taxes. But our property taxes are on the lower side when compared to other states, and the overall total return on real estate investing remains strong.
Short term initial cash flow here is generally poor due to the high cost of entry. But long-term total return is strong. And shorter-term strategies are viable as well.
In my opinion, San Diego continues to be a beautiful place to live and is an attractive location to invest in real estate.