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Updated almost 2 years ago,
REDFIN - sharing recent experience
I live in Albuquerque NM and have investment property here, and a great agent that I enjoy working with here. I am the executor of my aunt's estate, who passed away last year, and recently was tasked with selling her home in Arizona. For many years, I worked in the real estate industry and managed a very large residential firm in southern CA and worked closely with several of the highest producing agents in our market at the time. Needless to say, I am a probably pickier than most, or can see right through some of the questionable sales tactics that some agents use. I was a little bit familiar with Redfin but had no prior personal or professional experience with the company. As it turned out, they listed and sold another home on the same block where my aunt's former home is located. I was curious about their sale, so I called the agent with the listing, and ended up hiring her to list my aunt's house also. She answered my call professionally, didn't rush me on the phone, promptly sent me a top-notch CMA and market stats, and as she promised, a coordinator from their office reached out to me the same day to schedule an in-person meeting at my aunt's house while I was in town. Redfin agent arrived on time, nice clean car, dressed professionally, and I was immediately impressed with her understanding of the shifting market, the recent sales nearby, and she made a few suggestions to enhance the curb appeal and interior, which I completely agreed when she pointed them out. At the end of the appointment, I was planning to tell her that I'd get back to her and would speak to 1 or 2 other agents before making a decision. Instead, I hired her right then and there. She demonstrated her professionalism, knowledge, responsiveness and resourcefulness, and I had a good feeling that I could count on her to do a good job. She was great. The other Redfin staff were on top of it and equally responsive. From start to finish, they did a great job. They delivered a high-quality experience, with marketing materials and customer service frequently only found in the luxury market, which this was not. They sold the home for more than what I was expecting and had it under contract in only 3 weeks.
I've seen some comments on this site and others that refer to Redfin as a discount brokerage or a company for lazy agents, since they pay a base salary and provide benefits, or a company that offers less so they charge less. Redfin has a different business model, but the company provides more marketing services and invests millions in online marketing and a robust website than any of the other big real estate brands. The support staff that Redfin has working on every transaction helps move them much more smoothly towards closing than when individual agents are trying to wear too many hats at once and make mistakes when stretched thin in too many directions. Anyways, wanted to put the word out there about how impressed I was with the overall experience and quality of services that Redfin provided me recently.