Good location but low Coc ROI

[Melissa Deacon]

I am new to investing and still learning on how to appropriately analyze a property without spending too much time altering the numbers to make it worth investing. I found a property near a university, good location which I am familiar with. I am not cash flowing much and it has a low CoC ROI. Will you take a lower CoC if in a good location? If so, how low is too low? Am I putting too much emphasis on this value?