Following the 1% rule

[Ray De La Garza]

With the way the housing market is, must the 1% rule be followed in order to be profitable? For example, if an 1800 sq ft home is selling for $285K, it might not be feasible to rent it out for $2850 per month. Especially if the square footage is less than 2000. Depending on the rental comps, the living space would probably rent out for $1500-1900 per month. Thoughts?