Gatlinburg Land, what to do with it?

[Kevin Koffman]

I have .66 acres in Gatlinburg TN.

604 Cherokee Orchard Rd  

Walking distance to downtown Gatlinburg.

It used to have a Bed and Breakfast on it, which is no longer there, now it’s vacant land with just the concrete slab.

I’m not a builder, but I do have experience renting out houses and condos. 
The land is owned free and clear. 

Any thoughts on what I could do with it, besides selling the land?