Is it ethical to post a “fake” unit on Craigslist?

[John West]

If you’ve ever listened to Jefferson Lilly, one of his recommendations during the due diligence period of purchasing a MHP is to post an ad on Craigslist. He suggests getting a response rate of two per week (if I remember correctly). Am I misunderstanding what is happening. It seems to get people to bite you would have to present it as though you had a lot/mobile home available. It seems to me that you would be getting people’s hopes up. I know there is no guarantee that they would qualify, and your not taking money from them, but it’s still dishonest isn’t it? Am I alone in this thought? Am I misunderstanding how investors place “test” ads?