Selling offmarket properties

[Matt Keller]

I'm a realtor in the Bay Area market in California which is currently really crazy and properties get bid up with multiple offers. I do alot of outreach to potential sellers because I'm working with a few investors who want to make cash offers off market. These are mostly builders so they can actually offer market value and pay all cash with no contingencies. I've been getting alot of people who really like the idea of selling off market, only paying a 2.5% commission (because I already have the buyer) and the overall ease of an as-is sale with no contingencies. However when we get to price they just aren't that motivated to sell even if the offer is at market value (usually around what it says on zillow and redfin). I'm a fairly new agent and I have a background finding deals for flippers so my mindset it more focused on selling off market. I'm wondering if there are any channels that I could go to to market a property to potential end buyers even if I don't have the listing yet. Its really hard in this market to get someone to agree to list with me but when they know I already have a buyer and they like the offer its a totally different story. Do you think its worth it to market a property that you don't even have anything in writing for? And if so how would you best go about doing this? Again this is for properties who's owners I've spoken to and that I know would sell for a specific price, but who won't agree to sign a listing and just want to sell off market.