How to promote a JUST SOLD?

[Victor Steffen]

Hey BP, curious how other agents are promoting your "just solds" when you represent the buyer in a transaction. What has worked for you? I've never been a mass-marketer. Hand written notes, small meetups, sphere of influence, investment webinars have always been my main business driver.. I closed 12 transactions in Austin this March (woo!) all on the buy side but feel I need to start making an effort to list more homes. Are you circle prospecting each sold? Mailers? Would like to leverage all of these buy-side transactions into more listing business. Thanks team. -Vic

ps: my original thought was to just do some simple hand written notes promoting the sale and slip them into 200 surrounding door jambs. 

[Sean O'Dowd]

What a month! Congrats! I work with agents who do a wide range of transactions per month and 12 is absolutely upper limits there in terms of how many they do.

I'm a huge fan of handwritten notes and use them myself in my business. I've seen a ton of agents have success sending handwritten notes to all similar homes within the neighborhood to the one you just sold.

For example, if you sold a single family from the 1990's for $500K on that street, send a handwritten note to everyone else on that street with a single family from the 90's to introduce yourself, say you just sold 123 Main street for a "great price" and you'd be happy to give them advice about how they could get a similar price for their house.

Every seller keeps a close eye on what houses on their street sell for. Your notes will be well received!