Social media tips and tricks

[Jacob O'Connor]

What are some good strategies for growing a social media base for real estate? I am an agent in Austin, Texas and would love to hear your hacks! I primarily use Facebook and Instagram.

[Michael Glist]

I would suggest a few things. 

Posting weekly videos explaining parts of the process. 

Partner up with a lender and do a video series on mortgage questions. 

Also and most agents hate this one but call on FSBOs and instead of pitching them to use to sell their home ask them if they are willing to pay a commission if you bring them a buyer. Then ask them if you can market their property to your network. Most are willing to offer a commission if you bring a buyer and this also give you more material to market to your network as well as capture leads from people that may not like that home but may want to look at other homes and don't already have an agent. 

Best of luck!