Database management and growth

[Tyler Santos]

I am a newly licensed real estate agent looking to grow my database. I'm new to my market as of about 8 months ago so I don't have a large network. But, I'm hungry and I'm motivated. I've been brainstorming the best, most efficient and cost effective way to build and manage my database. All of the books I read talk about a 33-touch or a 12-touch system that keeps my database engaged and gets me that mind-share I'm looking for. My question is: What do other people do and what kind of systems have you found success with. I'm not looking for anything super fancy and I'm definitely trying to keep the cost as low as possible but I also would like to automate as much of this as possible. I have no problem putting in the time and effort early to build out a system but I guess I don't really know where I should start. How do I segment my database and determine who gets sent what, etc. 

Any feedback/experience that people could share with me would be greatly appreciated!