Drip Campaigns and Managing Incoming Leads

[Carl Ohai]

I will have my real estate license by the end of January. I am trying to put together a workable system for managing incoming online leads.

I put together the following (crude) workflow. 

Essentially when a lead comes in (free buying guide, home appraisal offer, whatever) I attempt to make contact in person or via phone.

If I successfully make contact, then I prospect with them until the deal is closed.

If I am not able to make contact, then I initiate a year-long drip email campaign.

If I make contact, but they are not qualified, then I initiate a separate drip campaign. 

If I win a deal, I initiate a separate campaign for past clients.