Need book recommendations

[Jingru Sui]

Hi agents friends, I've been a real estate investor for several years and have read a lot of books regarding investing. Always love analyzing numbers and stuff.

This year I got my license and would love to read some book on communication, sales and marketing. Do you have books that you think are super motivational and helpful to you to become a better agent?

Thanks in advance!

[Irene Nash]

One book that encapsulates a lot of practical, core concepts about communicating and marketing is "The 1-Page Marketing Plan" by Allan Dib. I don't agree with everything in there (i.e. the over-the-top guarantee he talks about isn't something I would ever expect or demand from anyone else, so I would feel completely weird offering it myself), but in terms of summarizing basic effective marketing techniques in a very easy-to-understand and implement manner I felt like this was like 4 or 5 other books rolled into one.

Another great one is "Atomic Habits" by James Clear. Super effective when it comes to getting you to actually establish good habits in your life, which is totally applicable to business. (Marketing isn't rocket science but doing it consistently is apparently one of the hardest things in the world. ;)  This one is great on Audible, he has a good narration voice.

For negotiation, I highly recommend "Never Split the Difference" by Chris Voss.  Also a great one for Audible because voice tone is part of what he talks about and the narrator is awesome.

Hope this helps, good luck!