Real Estate Agent Branding - Last Name is Hard to Say/Spell

[Christian Efseaff]

Hello BP!

I've recently decided to take the plunge and go full-time at being a Real Estate Salesperson and I'm wondering - does anyone out there have insight into the pros & cons of going by my first/last name vs going by my first/middle?

Christian Efseaff vs Christian Daniel, respectively.

Obviously, my network knows me by my first/last & there could be some issues when it comes to legal documents down the road. Those are the only cons I can think of. 

The pro is simplicity and ease of remembering my name as well as SEO.

Any insight is GREATLY appreciated!

[Anthony Angotti]

Hi @Christian Efseaff

To be honest I don't think it's much of a big deal either way. SEO is somewhat of a benefit, but there will be way more "Christian Daniels" out there than Christian Efseaffs. 

You might be overthinking it a bit.