Why follow the crowd??

[Walter Purdy]

Agents please help me understand this... It makes literally zero sense from a small business owner stand point As I've been meeting with more agents in Nevada & even some in California I am shocked when I realize how many realtors send all their business to their companies "preferred lender" that every single one of their co-workers sends business to. You're missing out on tons of leads by not working with your own "personal preferred lender". If you actually take time to build 1 solid relationship with a lender who even sends you 1 deal every other month you are greatly increasing your yearly income compared to your old approach. I get that some of you get leads fed to you by your company but that is no excuse for not trying to think outside the box & build your own relationships