How do you get buyer leads?!

[Thomas Sloan]

Hi BP Agents!

I’m curious about the different strategies agents are using to generate leads. Are you focusing on online lead gen like Facebook ads, Zillow, or platforms like BiggerPockets? Or are you leaning more on referrals, open houses, or local events?

What’s been most effective for you, and are there any unique or creative approaches you’ve tried that have worked?

Looking forward to hearing your ideas!

[Jonathan Greene]

Every lead source that sends you leads without vetting them is warm garbage now. What I mean by that is that paying for leads that get sent to you just because you are paying for them is not smart scale right now, it costs too much for lukewarm.

I was on Zillow Flex with my team of 50 for years and crushed it, but we had to kiss a lot of frogs at 35 percent referral fee. When they moved to 40 percent, we fired them.

The best lead source in today's new real estate agent landscape is your reputation. You have to build a foundation of trust through your past clients, your social media presence, and your honesty and ability to educate.

The problem with the agents who are here with you guys on BP is that there is nothing to say they are really investor-friendly agents. I don't know that there is a much bigger vetting process other than if they can pay for leads, but correct me if I am wrong.

I have been on here for ten years and sourced hundreds of leads without ever asking for a single thing because all I do is show up and answer questions and add value. No pitch, ever.