Direct Mail Marketing as a Realtor and Investor
Does anyone have experience with direct mail marketing as both a Realtor and Investor? I'm starting my first campaign since getting my license and am curious to hear what works for others.
My background is a flipper, so my campaigns are usually simple letters/postcards offering cash and a fast close. My #1 goal is still to find potential off-market deals, but my #2 goal is to secure listings.
Would it be viable to advertise both cash w/ fast close and listing services on the same mailer? Or should I continue to focus on fast cash and close and just leave my license and broker info in the signature?
Would love to hear what has worked for you!
Quote from @Jack Medford:
I have 15 years as a REALTOR, but I just started my first direct mail campaign in June. I am sending out 600 cards a month. So far, not a single call.
From everything I've read from REALTORS and investors, you have to create an annual budget and stick with it for six months to a couple years before it starts to pay off.
Main part as a licensee is disclosing license status and whatever state law requires with that specifically.