Prospecting Lawyers

[Jimmy NA]

I have been advised repeatedly, that a substantial amount of sales come through connections to lawyers. Do you think it is of value to write a letter introducing myself to local attorneys in my market? Here is some background on me: I am new to my market, though not to real estate brokerage, and am part of an established famly brokerage. Lawyers may know who "we" are but may not know who I am and my background in RE. I worked several years in a large urban market prior to returning to my home town market.

Do you think this would be a good idea? Or will a letter fall on deaf ears? Your thoughts?

[Scott Ficek]

If I understand your questions correctly, I would think you could offer a professional, trustworthy place for them to refer business. Just like most professionals that help people (attorneys, accountants, financial planners), attorneys often have clients that need more than they offer.

What if an estate attorney needs to liquidate a house left after someone dies? What if a tax attorney advises his investor client to sell some properties to lessen his tax burden or pay off tax liens?

Keep in mind that all referrals reflect highly on the person doing the referring. If they see you as professional and trustworthy, they will refer you. If the client has a good experience, they look good. The opposite is also true!

See where I am going with that line of thinking? That help?