How to engage with previous customers ?

[Arthur Neves]

I was wondering, how a real estate agent keep up with their old leds. I see my agent keep sending some random newsletters that mostly don’t add value. Although I still remember her, because she is in my inbox ever 3 months or so. Then if I were to list I would probably call her and not the other in my region.

How are you, agent, making sure you get those re-listings? Or is this just a small market that it is better going after new leds instead?

Thoughts ?

[Jonathan Greene]

That's basic to put old clients on a regular email drip list to get boring stuff. You should be marking down their house purchase anniversary and their birthdays and their kids' birthdays and sending notes on those, not on the dumb holidays. Who needs another Happy 4th of July email? I would specifically not use an agent who only followed up with automated BS.