Direct Mail Marketing

[Brandon Corcoran]

Good Morning BiggerPockets Peeps,

I'm starting out my REI journey this month. I was explaining direct mail marketing to my wife and we are trying to figure out what is a good amount of money to invest in that portion of the business. I know it differs for everyone and depends on circumstances. I'm starting driving for dollars today and am using an app for mailers. I'd love to hear your suggestions. Thanks and don't forget to make today great!

[Andrea Weule]

That's a tough one.  I spend about $3k a month on marketing (mailers, bandit signs, along with listsource, spokeo and simplecrew).  However, when I started out I didn't have a bunch of money so I narrowed down my idea neighborhoods, wrote out letters/notes on post its and note pads and walked them door to door.  You can find an option in any budget.  My advice is whatever you do, do it consistently for awhile.  Without consistency you cannot gage what's working.  Over time make small tweaks and go from there.  

Best of Success!