Just starting out? Spend ONE WEEK doing nothing but this...

[Cam Harris]

I’ll admit - I’m new to the real estate world. I’ve spent the past 7-8 years in politics - as a campaign manager, operative, and consultant. And ironically, one of the biggest mistakes I’m seeing new investors make is the SAME mistake new candidates make when they decide to run for office.

They get ahead of themselves. Jump in the deep end before learning to swim. And don’t build out the basic things that 1) give their campaign credibility and 2) ensure that everything they do going forward has maximum impact.

You wouldn’t believe how many candidates launch their campaign without having a campaign website... 🤦‍♂️

But think about it.. how many new investors start hawking deals without a system in place to process, tag, organize, and leverage leads?

How many new investors start throwing money at Facebook ads without even learning how to install a Facebook pixel on their site?

That’s why - if you’re a new investor - you need to think about your timeline just like you’re a candidate running for office. On every campaign, we spend the FULL WEEK before our public launch making sure that all of our ducks are in a row.

Website? ✔️ All social media pages live? ✔️ Do we know exactly how we are going to manage email signups, new donors, or potential volunteers? ✔️

Take a week... a FULL week... and make sure your online marketing isn’t cutting any corners. Because believe me - you’re just leaking time and money if it is.

A few task Ideas for this one week push to build a better “operation” than your competitors:

- Learn how to do an SEO audit on your site; find some good keywords, and optimize your content to snag organic leads

- Speaking of leads, make sure that your lead gen systems are 1) automated and 2) defined. When Rob from Tampa signs up for our newsletter, he automatically is tagged, uploaded to our email management service, and receives a personalized “thank you” for signing up.

- I can’t stress this one enough. Install all of the necessary analytics tools on your site and figure out how and when you’re going to review that data.

- Decide how you’re going to get relevant data from Point A to Point B. Then test It - You don’t want to have a potential sellers email address in one database and cell number in another. Your conversion rates will suffer if they are.

I get it - you get into this and you just want to find deals. But trust me when I say ... taking a FULL WEEK to do nothing but perfect your business’ Standard Operating Procedure will pay dividends in the long run.

A long list of buyers and a scalable process for identifying sellers is one of the most profitable things you can have in this business. The only way to gain those is to put in the work up-front to save yourself from having to figure out how to fit that part of your marketing strategy in.

If you’re unsure about what you should be focusing on during this one-week “campaign launch,” let me know. Always more than happy to point you in the right direction.