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Updated over 6 years ago on . Most recent reply
![Courtney M.'s profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/1088454/1621508690-avatar-courtneym41.jpg?twic=v1/output=image/crop=2000x2000@0x62/cover=128x128&v=2)
$100 per door/cashflow
I have probably a dumb question, so bear with me!
I've seen the $100/door evaluation criteria discussed, and cashflow also discussed. I've listened to a few podcasts where people are discussing cashflow with regards to figuring out their monthly "number" if they're trying to achieve a certain financial goal.
When people are discussing cashflow, is the $100/door method typically what they are referring to? I ask because when running my own analyses, this number is vastly different compared to say, the 1% or 50% methods.
In any case, if I'm using that $100/door as my benchmark, then I need about 40 doors to achieve my own financial goal...which means I should have started this at 20, not 36. Ha ha.
I would love to hear your own thoughts about how you view your cashflow. I'm primarily looking at this through the view of a rent-and-hold investor.
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![Joe Splitrock's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/441571/1621476804-avatar-joes90.jpg?twic=v1/output=image/crop=1224x1224@203x0/cover=128x128&v=2)
@Courtney M. I like to get $300 per door but I have gotten less when I put them on a 15 year mortgage versus 30. The more cash flow the better, but there are other factors. Your cash flow per door will change depending on down payment and loan term. I think the $100 rule comes from the idea that anything less than $100 is like working for free. There are other ways to meet your financial goal. For example, lets say you paid cash for a fourplex and each unit rents for $1500 per month. Total monthly income is $6000 and hard expenses are $2000 per month, leaving $4000 cash flow. In this example, one property will meet your financial goal (but you had to pay cash for it). Alternately you could finance an apartment building with 40 units, each cash flowing $100 per month. Both examples meet your financial goals today. The difference is the apartment building is worth way more money and with mortgage pay down, will produce way more income in the future.
Cash flow is only income stream of real estate investing. Keep in mind the tax benefits, equity growth through mortgage pay down and appreciation are the other aspects.