First Marketing Campaign...

[Danielle Cage]

Hello!

I am embarking on my first marketing campaign and had some questions I was hoping to get answered. I plan on purchasing a list and sending out 5 monthly mailings. My strategy is to rehab and sell entry level SFHs.

1. Based on the type of investing I’ll be doing, what is the best type of list to purchase… absentee, divorce, equity, etc?
2. From what I’m seeing, postcards are the best way to go. Is this something I should start with and use every month, or should I begin with something else like yellow letters and progress from there?
3. How many is the minimum I should send per month? I know that this largely depends on my budget and unfortunately it’s on the smaller side.
4. Finally, I’ve done a small bit of looking around and like yellowletters.com to purchase the list, as well as mail my cards through. Does anyone suggest another process/ company? I would love to be able to go to the courthouse, unfortunately due to time constraints with a FT job, I’m not able to do that.

Thank you for any suggestions you may have!

Danielle

[Danielle Cage]

@Mark Vejnar Thank you! I'm moving slower than I would prefer as time is not easy to come by to set up all the pieces. But yes, we have a website that we are currently working on (a very simple 3 page site) and will have a prerecorded message for calls that come in. I will personally be making all call backs by 7pm, the same day that we receive a message. I don't feel the need for a copywriter. I have a good idea of how I will be presenting my company and what we can offer people. Between that and the info found here on BP, I feel that I'll be able to convey my message fairly well.

With all of that said, if you have any thoughts/ suggestions about this, I would love to hear them!

Danielle