Yellow Letters?

[Dan Hill]

Can somebody please tell me what a yellow letter is?  Lots of references to them in the posts but what are they?

[Kenneth Jones]

Hey Dan,

I'll tell you a story about yellow letters.

I recently moved from the East Coast to a new (for us) condo here in Seattle. In the process, I had the mail forwarded periodically from my old address at a UPS Store to my new one here. This last time, along with the plethora of regular, white business-sized envelopes pre-printed, bar-coded, glassine-windowed mail I'm used to throwing away almost immediately... was a small, bright pink, hand-addressed envelope with a handwritten return address--looking for all the world like a personal note from someone.

Of the twenty or so pieces of mail on the table, guess which one I opened first?

That's "yellow letter."

Inside, sure enough, was a note on a piece of yellow notebook paper, handwritten (or so it looked) asking me if i was interested in selling my house.

The color, shape and style is what got me to Open the letter and Read it.

That's "yellow letter."

I'm not in the market to sell, but the process absolutely works.

Cheers,

Ken Jones

Seattle