Direct Marketing's Number One Mistake

[Evan Roberts]

Hi Everyone,

Like most people in this forum I have  received various kinds of direct marketing material in my life and they all seem to have one thing in common....they only show up once. If there is one thing I can't stress enough about a marketing campaign (or really anything you aspire to be successful at in life) it's that persistence is the key to something working. I've seen many posts looking back from people who put money into a campaign only to abandon it later on for lack of results. 

Everything in life, real estate being no different, is a numbers game. You may need to touch an investor 4,5,6 or sometimes more times before you even get a call and that's just a reality. Go into a direct marketing campaign KNOWING that it is a numbers game and be ready with a 6 month plan. 

I'm probably preaching to the choir here, but that's just something I've observed. Anyone else see any fundamental mistakes they see time and time again with direct marketing campaigns?