First Direct Mail Campaign

[Willny Guifarro]

Hello Fellow Investors,
I wholesale properties in the South Florida market, I've done a few deals but I'm not quite where I want to be yet. I'm looking to launch a direct mail campaign to an inheritance list in the upcoming week or so to have consistent deals in the pipeline. I somewhat know how to structure the yellow letters I'll be mailing out. I know I'm not suppose to put my website or my email anywhere on the letter, I'd have to make it short and sweet. I have a few questions on how to go about this campaign though...

Should I get a google voice number and put that number on the Yellow letter or should I put my regular phone number ? 

Lets say I get a list of 500 potential leads, Do I send a mail piece to all at once? or should I do 125 mailer pieces each week.

I was thinking about hiring a Virtual Assistant to manage the lists for me aswell as market for buyers and a ton of other good stuff.

All advice is appreciated

Thanks 

[Jill DeWit]

@Willny Guifarro

LOVE mailers! We are still cashing in from mailers sent back in 2007. This is one primary way we find motivated sellers. Few items I might suggest:

1. Yes - have your website, address, email, phone number, etc. on your letter. They need to research you and see that you are legit. I would set up a business phone number and never change it. 

2. Make it personal - have the correct name, property, etc. 

3. Make it two pages. First page intro about you and your company, Second page is purchase agreement with offer price.

4. Send 500 each week if you have the leads. Why not? Get your phone ringing with sellers. You can easily set up a mail merge and have them sent out by someone like yellowletters. (They offer a BP discount, I believe.)

More to it but those are just some important items that we have learned over the years. (Been in this business since 1999).

Hope that helps!

Jill