Yellow Letter marketing

[Ken Bryant]

I am starting a marketing campaign using Yellow letters. I wanted to find out what information should be included on the return address section of the envelope.

Appreciate any thoughts or suggestions.

[Zaid R.]

What I (and some of my wholesaler friends) have done is got a mailbox from the post office (USPS), and used that for return address.

This provides some anonymity and privacy while you'll still get the returned/undeliverable letters - and this is good because:

1. You can hunt down those recepients (since the other wholesalers most likely just gave up on them and they get approached less)

2. Or you can simply take them off your list of leads and save yourself few dead targets