Marketing for rent by the room - house hacking

[Kevin Duong]

Hi community,

I'm developing marketing (primarily to immerse myself in planning and get me thinking about things) and would like to hear about your experience with this house hacking.

For my marketing plan overview:

Marketing Goals:
1. Fill all vacant units within 2 months.
2. Generate at least 5 rental inquiries per week.
3. Ensure 90% of tenants meet preferred criteria.

Target Audience:
Ideal tenants are clean, responsible, and sociable single professionals, students (with co-signers), and military personnel. They value furnished common areas, high-speed Wi-Fi, security, in-unit laundry, and smart home technology. Prefer W-2 income or co-signers for students. Refer to tenant screening plan for more details

Unique Selling Proposition (USP):
Offering 440 Mbps Wi-Fi, furnished common areas, and driving distance from a military base.

Metrics: 

1. Average Days to lease

2. Phone conversations per week

3. Showings per week

4. Inquires via messages per week

I can into greater detail over messages, but I want to know if there are other things I should think about!