What data should I look at before buying in a market?

[Connor Golden]

Hi all,

I am interested in getting into real estate investing. I am currently in my early 20's, have a well paying W2, and would like to begin investing immediately. I am interested in and focused on mid-term rentals and am looking to invest in other markets outside of my current location mainly due to high purchase prices. I have begun reading David Greene's Long-Term Real Estate Investing to ensure I do this properly.

What types of data should I be looking at before choosing a market for mid-term rentals? Should I focus on attracting one target audience or multiple target audiences?

Any and all advice is very much appreciated!